A crowd of Egyptian men and youth gather on a street in Al-Gamaliya (الجمالية), Cairo's historic Islamic district, watching Egypt's World Cup match broadcast on an outdoor television screen mounted beside a loudspeaker. One man wears a red Egypt national team jersey with a Coca-Cola sponsor print. The setting features the district's characteristic stone walls and traditional decorative lighting, reflecting the communal street-viewing culture common across Cairo during major football events.